AI-Assisted Marketing

AI applied where it speeds up the work — under human direction.

Talk to us about ai-assisted marketing More in Analytics & AI

What it is

Part of Analytics & AI. Delivered inside your subscription alongside every other service.

AI has changed the cost of research, drafting, variation and analysis. It has not changed what makes marketing work: a clear strategy, an honest brand and judgement about what to ship. We use AI throughout our own operation, and we help clients build the workflows, assistants and automations that make their marketing teams faster without making the output generic.

Every AI-assisted output is reviewed by a person who is accountable for it. Strategy, brand decisions and anything published in your name stay human-led.

What the team actually does.

AI workflow design

Where AI fits in your research, content, creative and reporting processes — and where it does not.

Content & creative acceleration

Briefs, outlines, variants and localisation produced faster, then edited by people.

Marketing assistants & agents

Custom assistants for sales enablement, support content and internal knowledge.

Personalisation at scale

Segment- and account-level messaging generated within brand and compliance guardrails.

Analysis & insight

AI-assisted analysis of reviews, calls, surveys and campaign data for faster decisions.

Governance

Guidelines, review steps and disclosure rules so AI use is safe and consistent.

How it runs.

From the first week to the ongoing rhythm.

1

Map

Where time goes in your marketing operation today.

2

Pilot

One or two workflows rebuilt with AI, measured against the old way.

3

Roll out

Proven workflows documented, trained and adopted across the team.

4

Govern

Ongoing review of quality, risk and new capabilities.

Who it is for

  • Marketing teams under pressure to do more with the same headcount
  • Companies producing content in several languages or for many segments
  • Businesses that want to use AI without publishing generic work

What we measure

  • Time from brief to first draft
  • Output per person per month
  • Quality scores on reviewed outputs
  • Adoption of workflows across the team
  • Cost per asset or per analysis

Works well with.

Services that usually run alongside it.

Content Creation & Marketing Articles, video, social content and guides, created to earn attention and hand it to sales. Generative Engine Optimisation Being the answer when people ask AI assistants instead of searching. Analytics, Tracking & Attribution Measurement you can trust, from tag to revenue.

Questions about ai-assisted marketing.

Will our content sound like AI wrote it?

Not if the process is right. AI drafts; people with a point of view edit. Generic output is a process failure, not an inevitability.

Which tools do you use?

A changing set, chosen per task. We are not tied to any vendor and we tell you what we used and why.

How do you handle confidentiality?

With tools and settings that do not train on your data, clear rules on what may be shared with which system, and your approval on the setup.

Ready to talk about ai-assisted marketing?

Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.

Book an intro call All services

Or call +357 99 222662