Lead Generation
B2B and B2C programmes that put qualified conversations in your sales diary.
What it is
Part of Lead Generation. Delivered inside your subscription alongside every other service.
Lead generation is where marketing is judged, whether you sell to businesses or to consumers. For B2B we combine outbound, a precise ideal-customer profile, researched lists and multichannel sequences, with inbound offers, landing pages and nurture. For B2C we build demand campaigns, offers and booking flows for considered purchases such as property, education, finance, healthcare and high-ticket retail. Exhibitions, property shows and consumer fairs feed both.
Either way we measure on qualified conversations and pipeline rather than on form fills, and every programme is run with your sales team, not at them: shared definitions of a qualified lead, agreed hand-offs, and a weekly review of what is converting.
What the team actually does.
Targeting & audience definition
For B2B, an ideal-customer profile and target account lists. For B2C, buyer personas, intent signals and the moments a purchase becomes likely.
B2B outbound
Email, LinkedIn and phone sequences written for humans, run with proper deliverability and personalisation.
B2C demand campaigns
Paid and organic campaigns, lead forms, quizzes, valuations and booking flows that turn interest into a conversation.
Inbound offers & landing pages
Lead magnets, calculators, assessments and pages that convert the traffic other channels send.
Exhibition & event leads
Pre-show meeting booking, on-stand capture and post-show follow-up, for trade shows and consumer shows alike.
Qualification, routing & reporting
Scoring, enrichment and routing so the right lead reaches the right person quickly, with pipeline reported by source every week.
How it runs.
From the first week to the ongoing rhythm.
Define
Audience, qualification criteria and the sales hand-off agreed with the people who will take the calls.
Build
Lists, sequences, offers, pages, capture flows and CRM plumbing set up and tested.
Run
Campaigns live across channels, with weekly reads on reply, booking and qualification rates.
Refine
Messaging, targeting and offers iterated on conversion data; volume scaled where it works.
Who it is for
- B2B companies with a sales team that needs more qualified conversations
- Consumer businesses with a considered purchase: property, education, finance, healthcare, high-ticket retail
- Exhibitors who want the show to feed the pipeline, not a drawer of business cards
What we measure
- Qualified leads and meetings per month, by segment
- Reply, booking and show-up rates
- Cost per qualified lead and per opportunity
- Pipeline and revenue by source
- Lead-to-opportunity conversion rate
Works well with.
Services that usually run alongside it.
Questions about lead generation.
Do you do B2C as well as B2B lead generation?
Yes. The mechanics differ, outbound sequences for B2B and demand campaigns with booking flows for B2C, but the discipline is the same: a clear definition of a good lead, fast follow-up and reporting on what actually converts.
Is this cold outreach?
Part of the B2B work can be, done properly: researched, relevant, compliant and written like a person. It is combined with inbound and intent signals so outreach lands with people who have a reason to care.
How do you define a qualified lead?
With you and your sales team, in writing, before the programme starts. Fit, need, timing and, for B2B, authority: whatever criteria make a lead worth a salesperson's time.
Do you work inside our CRM?
Yes. Leads, activities and meetings live in your CRM, not ours, so nothing is lost if we stop working together.
Ready to talk about lead generation?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662