Radio Advertising

Radio campaigns planned, produced and booked, with a way to measure what they bring in.

Talk to us about radio advertising More in Advertising

What it is

Part of Advertising. Delivered inside your subscription alongside every other service.

Radio still reaches people where digital cannot: in the car, at work, in the kitchen. For a local or national brand it builds familiarity quickly and drives the searches, calls and visits that the rest of the funnel converts. We plan the campaign around who you need to reach and when they listen, write and produce the spots, negotiate the airtime, and give the campaign a response mechanism so you know what it brought in rather than hoping it worked.

Radio works hardest alongside the digital channels the same team runs: a spot that sends people to a search term, a landing page or a phone number is a campaign we can actually read.

What the team actually does.

Station & audience planning

Which stations, dayparts and weeks reach your audience, and the frequency it takes to be remembered.

Concept & script

Spots written to be heard once and remembered: one message, one action, a voice that fits the brand.

Production

Voice-over, music, jingles and sound design produced to broadcast standard, in the languages your market speaks.

Airtime buying

Rates, packages and sponsorships negotiated, booked and checked against what actually aired.

Response mechanics

Dedicated phone numbers, landing pages, offer codes and branded-search tracking so results can be attributed.

Reporting

Airtime delivered, response by station and daypart, and cost per enquiry, reviewed like any other channel.

How it runs.

From the first week to the ongoing rhythm.

1

Plan

Objective, audience, budget and the response mechanism agreed; stations and dayparts shortlisted.

2

Produce

Concept, script and voice approved; spots produced and cleared with the stations.

3

Air

Campaign booked and monitored; digital channels aligned to catch the response.

4

Read & refine

Enquiries, calls and search lift reviewed; spots, weights and stations adjusted for the next flight.

Who it is for

  • Local and national businesses that need broad, fast familiarity
  • Retail, hospitality, property and services with a clear offer or event to promote
  • Brands whose customers spend time driving or working with the radio on

What we measure

  • Enquiries, calls and visits attributed to the campaign
  • Branded search and direct traffic lift during flights
  • Cost per enquiry by station and daypart
  • Airtime delivered against what was booked
  • Recall and awareness, where the budget supports research

Works well with.

Services that usually run alongside it.

Newspaper & Magazine Advertising Press ads, advertorials and inserts, designed and placed where your customers still read. Paid Search Google and Microsoft Ads run for profitable demand capture. Video Production Short-form, brand and product video produced for the channel it will run in.

Questions about radio advertising.

Can radio be measured?

More than most people think. A dedicated number, a memorable landing page, an offer code and a watch on branded search during the flight tell you what a campaign brought in. We set that up before the first spot airs.

Do you produce the spots too?

Yes. Concept, script, voice-over, music and final mix are handled by the team, in the languages your market needs.

How much airtime do we need?

Enough frequency for the same listener to hear the spot several times. A few well-placed weeks on the right stations beat a thin presence everywhere, and we plan the weight to the budget honestly.

Ready to talk about radio advertising?

Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.

Book an intro call All services

Or call +357 99 222662