Influencer & Creator Marketing
Creator partnerships across Instagram, TikTok, YouTube and LinkedIn, tracked to results.
What it is
Part of Organic & Content. Delivered inside your subscription alongside every other service.
Creators are the most trusted media channel for a lot of audiences, and the least standardised to buy. We run influencer programmes end to end: finding creators whose audience actually matches yours, negotiating and contracting, briefing without killing authenticity, and measuring what the content did beyond likes.
We work across nano and micro creators for efficiency and credibility, and larger creators when reach is the objective. Creator content is also licensed and reused in paid social, where it typically outperforms brand-made assets.
What the team actually does.
Creator research & vetting
Audience fit, authenticity checks and past performance before anyone is contacted.
Outreach & negotiation
Rates, deliverables, usage rights and exclusivity handled on your behalf.
Briefing & creative direction
Enough guidance to be on-message; enough freedom to be believable.
Campaign management
Timelines, approvals, publishing and compliance, including disclosure requirements.
Content licensing for ads
Whitelisting and usage rights so the best creator content runs as paid media.
Measurement
Tracked links, codes and attribution so creator spend is judged on outcomes.
How it runs.
From the first week to the ongoing rhythm.
Strategy
Objective, audience, platform mix and creator tier defined.
Sourcing
A vetted shortlist with audience data and proposed terms.
Activation
Contracts, briefs, content approvals and publishing managed centrally.
Report & reuse
Results by creator, and the winning content moved into paid.
Who it is for
- Consumer brands launching or entering new markets
- Products that need demonstrating to be understood
- B2B companies working with industry voices on LinkedIn and YouTube
What we measure
- Cost per engagement and per acquisition by creator
- Tracked sales and sign-ups from codes and links
- Reach within the target audience
- Content performance when reused in paid
- Share of creators renewed for a second campaign
Works well with.
Services that usually run alongside it.
Questions about influencer & creator marketing.
Do you work with micro creators?
Often preferentially. Smaller creators tend to have higher engagement, more credible recommendations and lower cost per result. We mix tiers according to whether the goal is reach or conversion.
How do you handle disclosure and compliance?
Every brief and contract includes the disclosure requirements for the platform and market, and content is checked before publishing.
Can we keep using the content afterwards?
Only if the usage rights are negotiated up front, which we always do. We recommend securing paid usage rights for any content likely to work as an ad.
Ready to talk about influencer & creator marketing?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662