Video Production
Short-form, brand and product video produced for the channel it will run in.
What it is
Part of Creative & Brand. Delivered inside your subscription alongside every other service.
Video is the format audiences prefer and algorithms reward, and it is far more affordable to produce well than it used to be. We plan, shoot and edit video with the distribution in mind from the first draft of the script: reels and shorts for social, ads for paid, explainers for the website, and interviews and event footage that keep working for months.
Editing capacity is part of the subscription, so one shoot day becomes weeks of content across channels.
What the team actually does.
Concept & scripting
Ideas built around a message and a placement, with hooks tested in the edit.
Production
Shoots on location or in studio, remote-directed or with a crew, matched to the budget.
Short-form & social video
Reels, Shorts and TikToks edited natively, with captions and cut-downs.
Ads & product video
Performance video for paid channels, product demos and explainers.
Event & exhibition video
Pre-show teasers, on-stand loops, interviews and post-show highlights.
Editing & repurposing
Ongoing editing from your footage library into new formats and campaigns.
How it runs.
From the first week to the ongoing rhythm.
Plan
Content list, scripts and shot lists built around every use of the footage.
Shoot
Efficient production days that capture material for many pieces at once.
Edit
Master pieces, then cut-downs and variants for each channel.
Publish & learn
Distribution across channels, retention data feeding the next shoot.
Who it is for
- Brands building a presence on video-first platforms
- Companies with products or spaces that show better than they describe
- Businesses attending exhibitions who want the footage to outlive the event
What we measure
- Views and retention by piece and platform
- Cost per view and per conversion for video ads
- Assets produced per shoot day
- Engagement versus non-video content
- Use of video in sales conversations
Works well with.
Services that usually run alongside it.
Questions about video production.
Do we need a big production budget?
No. Phone-shot, well-lit and well-edited footage outperforms glossy production on most social platforms. We scale production quality to the placement and the message.
Can you edit footage we already have?
Yes. Many clients arrive with hours of unused footage. An editing sprint can turn it into a quarter of content.
Do you film on site at events?
Yes. Exhibition and event coverage is planned with the events team so teasers, live content and highlights are all captured on the day.
Ready to talk about video production?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662