Paid Social

Meta, TikTok, LinkedIn and X campaigns with creative testing at the core.

Talk to us about paid social More in Advertising

What it is

Part of Advertising. Delivered inside your subscription alongside every other service.

Paid social has become a creative problem more than a targeting problem. Algorithms find the audience; the ad has to earn the click. We run campaigns on Meta, TikTok, LinkedIn, X and Pinterest with a weekly creative testing rhythm, so there is always a new hook, format or angle in the pipeline before the current one fatigues.

For B2B we lean on LinkedIn for precision and Meta for reach and remarketing; for consumer brands the mix shifts towards Meta and TikTok with creator content feeding the ads.

What the team actually does.

Full-funnel structure

Prospecting, consideration and remarketing campaigns with budgets set by role in the funnel.

Creative testing programme

A weekly cadence of new concepts, hooks and formats, with clear winners promoted to scale.

Audience & signal strategy

First-party data, lookalikes, conversion API and event quality so the platform can optimise properly.

LinkedIn for B2B

Account and title targeting, lead gen forms and thought-leadership ads for longer sales cycles.

Creator & UGC ads

Whitelisting creator content and producing native-feeling assets that outperform polished ones.

Reporting on outcomes

Pipeline, orders and revenue by campaign — not reach and engagement in isolation.

How it runs.

From the first week to the ongoing rhythm.

1

Foundations

Pixel and conversion API, catalogue, audiences and account structure set up correctly.

2

Creative sprint

First batch of concepts across formats, launched as controlled tests.

3

Learn & promote

Weekly reads of what won, why, and what the next round should test.

4

Scale & diversify

Budget shifted to winners; new platforms added when the economics justify it.

Who it is for

  • DTC and e-commerce brands whose growth depends on creative volume
  • B2B companies targeting specific roles and accounts
  • Apps and subscriptions with clear payback windows

What we measure

  • Cost per acquisition or qualified lead
  • Return on ad spend by funnel stage
  • Creative hit rate (winners per batch)
  • Frequency and fatigue indicators
  • Incremental lift versus organic baseline

Works well with.

Services that usually run alongside it.

Ad Creative & Design Production Static, motion and campaign assets produced at the pace testing demands. Video & YouTube Advertising Video campaigns on YouTube and connected TV that build demand, not just views. Influencer & Creator Marketing Creator partnerships across Instagram, TikTok, YouTube and LinkedIn, tracked to results.

Questions about paid social.

Do you produce the ad creative as well?

Yes. Static, motion and video creative is produced by the same team, within the same hours, which is why testing can happen weekly instead of quarterly.

How much media budget do we need?

Enough for the platform to exit the learning phase on your key conversion. We will tell you honestly if the budget is too small for a channel to be worth running, and suggest where it would work harder.

Which platforms should we be on?

Fewer than you think. We start where your customers already are and add platforms only once one is working profitably.

Ready to talk about paid social?

Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.

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Or call +357 99 222662