PR & Media Relations
Stories, coverage and reputation management that build authority.
What it is
Part of Organic & Content. Delivered inside your subscription alongside every other service.
Good PR is the difference between telling the market you matter and having someone else say it. We find the stories inside your business, shape them for the journalists and publications your customers read, and manage the relationships that turn one placement into an ongoing presence.
It works hardest in combination: coverage that feeds SEO and GEO, founder profiles that feed LinkedIn, and launch PR timed with paid campaigns and events.
What the team actually does.
Narrative & positioning
The two or three stories the business should be known for, and the proof behind them.
Media relations
Targeted outreach to the journalists, editors and podcasts that reach your audience.
Press materials
Releases, pitches, bios, fact sheets and press kits written to be used, not filed.
Thought leadership placement
Bylines, commentary and interviews for founders and experts.
Launch & event PR
Coverage plans for product launches, funding, exhibitions and speaking slots.
Reputation & crisis readiness
Monitoring, holding statements and a plan for the day something goes wrong.
How it runs.
From the first week to the ongoing rhythm.
Story mining
Interviews and data to find what is newsworthy and defensible.
Target list
Publications, journalists and formats ranked by audience fit.
Pitch & place
Ongoing outreach with tailored angles, not mass releases.
Amplify
Coverage reused across SEO, social, sales and email.
Who it is for
- Founders and experts who should be quoted in their industry
- Companies with a launch, funding round or expansion to announce
- Brands in categories where trust decides the purchase
What we measure
- Placements in target publications
- Share of voice versus competitors
- Referral traffic and backlinks from coverage
- Sentiment of coverage
- Speaking and interview invitations
Works well with.
Services that usually run alongside it.
Questions about pr & media relations.
Can you guarantee coverage?
No honest PR team can. What we guarantee is the quality of the story, the relevance of the targets and the persistence of the outreach — the things that make coverage likely.
Do you handle crisis communications?
We prepare for it as part of the retainer — monitoring, statements and an escalation plan — and support you if something happens. Large-scale crises may need specialist legal and communications counsel, which we help coordinate.
Which markets and languages?
We work in English by default and with native-speaking partners for other markets, coordinating the story so it lands consistently everywhere.
Ready to talk about pr & media relations?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662