Newspaper & Magazine Advertising
Press ads, advertorials and inserts, designed and placed where your customers still read.
What it is
Part of Advertising. Delivered inside your subscription alongside every other service.
Print advertising has become more selective and, for the right audience, more effective for it. Trade titles, regional newspapers, lifestyle and business magazines still carry a trust that a feed does not. We plan the titles and positions that reach your buyers, design ads that hold their own on the page, negotiate the rates, and build in a way to see the response.
Press works hardest as part of a sequence: a launch announced in print, backed by search, social and a landing page that continues the story.
What the team actually does.
Title & position planning
Which publications, sections and positions your audience actually reads, and what a fair rate looks like.
Ad design
Display ads, advertorials and inserts designed to the brand and to each title's specification.
Advertorial & sponsored content
Sponsored articles and features written to be read rather than skipped, placed with the editorial team.
Media buying
Rates, series discounts and positions negotiated; artwork delivered on deadline and checked in print.
Response mechanics
Dedicated URLs, codes and numbers so print enquiries can be attributed.
Reporting
Insertions delivered, enquiries by title and cost per enquiry, alongside your other channels.
How it runs.
From the first week to the ongoing rhythm.
Plan
Audience, titles, positions and budget agreed, with a response mechanism built in.
Design
Concepts and artwork approved, then adapted to each title's size and specification.
Place
Bookings confirmed, artwork delivered, tear sheets or copies checked.
Read & refine
Response by title reviewed; creative and schedule adjusted for the next insertion.
Who it is for
- Businesses whose customers read trade, regional or business press
- Property, finance, professional services and luxury brands where trust decides the purchase
- Launches, events and announcements that benefit from a dated, physical presence
What we measure
- Enquiries attributed by title and insertion
- Cost per enquiry versus other channels
- Branded search and direct traffic lift around insertions
- Positions and dates delivered as booked
- Reader response to advertorial content
Works well with.
Services that usually run alongside it.
Questions about newspaper & magazine advertising.
Is print still worth it?
For some audiences, very much: trade buyers, older or affluent readers, and local markets where the regional paper is still read. For others, not at all. We tell you which applies to you before you spend.
Do you write and design the ads?
Yes. Copy, design and adaptation to every title's specification are done by the same team that runs your brand and digital work, so it all looks and sounds like you.
Can you get editorial coverage as well?
That is PR, and we run it alongside. Paid advertorial is booked here; earned coverage is pitched through our media relations work.
Ready to talk about newspaper & magazine advertising?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662