Generative Engine Optimisation
Being the answer when people ask AI assistants instead of searching.
What it is
Part of Organic & Content. Delivered inside your subscription alongside every other service.
A growing share of research now happens inside AI assistants and AI-generated search results rather than on a page of ten blue links. Generative engine optimisation (GEO) is the work of making your brand the source those systems cite and recommend: clear, structured, verifiable content that answers real questions and is easy for a model to trust.
It builds on good SEO but adds its own disciplines — entity clarity, citation-worthy formats, third-party corroboration and monitoring of how you are actually described in AI answers.
What the team actually does.
AI visibility audit
How assistants currently describe you and your competitors, and where you are absent.
Entity & knowledge hygiene
Consistent facts about your company across your site, profiles and reference sources.
Answer-first content
Pages structured so a model can extract, quote and attribute them correctly.
Structured data
Schema and markup that make products, people, prices and FAQs machine-readable.
Third-party corroboration
Reviews, listings, press and comparisons that make your claims verifiable.
Monitoring
Ongoing tracking of mentions, citations and sentiment in AI answers for your key queries.
How it runs.
From the first week to the ongoing rhythm.
Baseline
Query set defined; current visibility in AI answers recorded.
Fix the facts
Entity, structured data and inconsistencies corrected at the source.
Publish answers
Content built to be cited, prioritised by commercial value.
Track & adjust
Monthly visibility reads and adjustments as the engines change.
Who it is for
- Categories where buyers research with AI assistants
- Brands with a comparison-heavy purchase decision
- Companies already strong in SEO that want to protect that position
What we measure
- Citation share in AI answers for target queries
- Accuracy of how the brand is described
- Referral traffic from AI surfaces
- Structured data coverage
- Branded search and direct traffic trends
Works well with.
Services that usually run alongside it.
Questions about generative engine optimisation.
Is GEO just SEO with a new name?
It shares foundations, but the ranking factors differ. AI systems weigh clarity, corroboration and structure more heavily than link volume, and they synthesise across sources rather than ranking pages. The work overlaps; the priorities do not.
Can you measure this reliably?
It is less standardised than search rankings, so we measure a defined query set consistently over time rather than chase a single score. Trend and share are what matter.
Should we do this instead of SEO?
Alongside it. Almost everything that makes a page trustworthy to an AI assistant also helps it rank in classic search.
Ready to talk about generative engine optimisation?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662