Video & YouTube Advertising

Video campaigns on YouTube and connected TV that build demand, not just views.

Talk to us about video & youtube advertising More in Advertising

What it is

Part of Advertising. Delivered inside your subscription alongside every other service.

Video is the format that can create demand rather than only capture it. We plan and run YouTube, YouTube Shorts and connected-TV campaigns with a structure that separates awareness from action, and creative built for the first three seconds rather than adapted from a TV spot.

The production side sits in the same team: scripts, edits and cut-downs are produced for the placement they will run in, and refreshed as performance data comes in.

What the team actually does.

Campaign planning

Objectives, audiences and formats — skippable, non-skippable, Shorts, CTV — matched to funnel stage.

Creative for placement

Hooks, lengths and aspect ratios produced for where the ad will actually run.

Audience strategy

Custom intent, in-market and remarketing audiences built from search and site behaviour.

Measurement design

Brand lift, view-through and downstream conversion tracking so video gets credit for what it drives.

Optimisation

Placement exclusions, frequency control and creative rotation based on retention curves.

Cross-channel sequencing

Video audiences fed into search, social and email for the follow-up.

How it runs.

From the first week to the ongoing rhythm.

1

Brief

What video needs to change: awareness, consideration or direct response.

2

Produce

Scripts and edits built for the placement, with several hooks per concept.

3

Launch & read

Controlled launch, retention analysis and early creative decisions.

4

Iterate

New cuts from what the data says, and audiences passed downstream.

Who it is for

  • Brands launching a product or entering a new market
  • Companies whose product needs explaining to be wanted
  • Advertisers who have saturated search and need new demand

What we measure

  • Cost per view and view-through rate
  • Brand and search lift
  • Assisted conversions from video audiences
  • Retention at 3, 10 and 30 seconds
  • Cost per downstream lead or order

Works well with.

Services that usually run alongside it.

Video Production Short-form, brand and product video produced for the channel it will run in. Paid Social Meta, TikTok, LinkedIn and X campaigns with creative testing at the core. Paid Search Google and Microsoft Ads run for profitable demand capture.

Questions about video & youtube advertising.

Is YouTube advertising only for big budgets?

No. Targeted YouTube campaigns can run on modest budgets, particularly for remarketing and custom-intent audiences. It is the creative that needs to be right, not the spend that needs to be huge.

Can you reuse our existing video content?

Often, with re-editing. A brand film rarely works as an ad without a new opening, new lengths and new endings; we cut what you have into what the placement needs.

How do you prove video worked?

By measuring what happens afterwards: search volume for your brand, site visits from exposed audiences, and conversions assisted by video, alongside brand lift studies where the budget supports them.

Ready to talk about video & youtube advertising?

Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.

Book an intro call All services

Or call +357 99 222662