Sales Training

Practical training that improves how your team finds, runs and closes conversations.

Talk to us about sales training More in Training & People

What it is

Part of Training & People. Delivered inside your subscription alongside every other service.

Marketing generates the conversation; sales decides what happens next. Most sales teams were never actually trained, and most training they did get was a day of theory. We run practical sales training built on your product, your customers and your real deals: how to open, how to run a discovery conversation, how to present, handle objections, follow up and close, and how to keep the CRM honest.

Training is delivered in workshops and then reinforced on the job with call reviews and coaching, because the change happens in the weeks after, not in the room.

What the team actually does.

Sales diagnostic

Where deals are won and lost today, from CRM data, call reviews and conversations with the team.

Workshop programme

Modules on prospecting, discovery, presenting, objections, closing and account growth, built around your offer.

Playbook

Scripts, questions, email templates and a stage-by-stage process the team can actually use.

Role-play & practice

Realistic practice on your own scenarios, with feedback.

On-the-job coaching

Call reviews, deal coaching and one-to-ones in the weeks after the workshops.

Measurement

Conversion at each stage, cycle length and win rate tracked before and after.

How it runs.

From the first week to the ongoing rhythm.

1

Diagnose

Data, calls and interviews to see what needs to change.

2

Design

A programme built on your product, buyers and deals.

3

Train

Workshops delivered in short, practical sessions.

4

Reinforce

Coaching and reviews until the new habits stick.

Who it is for

  • Sales teams with leads that are not converting as they should
  • Founders and technical experts who have to sell but never learned how
  • Companies introducing a new product, market or pricing

What we measure

  • Lead-to-opportunity and opportunity-to-close conversion
  • Sales cycle length
  • Average deal size
  • CRM completeness and follow-up speed
  • Team confidence and retention

Works well with.

Services that usually run alongside it.

Effective Negotiation Negotiation training for the people who close deals, buy from suppliers and manage relationships. Lead Generation B2B and B2C programmes that put qualified conversations in your sales diary. CRM & Marketing Automation The plumbing that makes leads visible, routed and followed up automatically.

Questions about sales training.

Is this generic sales training?

No. The modules are standard sales disciplines; the content is built on your product, your buyers and recordings of your real conversations. That is what makes it usable on Monday morning.

How long is the programme?

Typically a series of half-day workshops over a few weeks, followed by four to eight weeks of coaching. We scope it to the team and the gap.

Can you train people who are not salespeople?

Yes. Account managers, consultants, founders and anyone who has to ask for a decision benefit from it, and the material is adapted for them.

Ready to talk about sales training?

Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.

Book an intro call All services

Or call +357 99 222662