Paid Search
Google and Microsoft Ads run for profitable demand capture.
What it is
Part of Advertising. Delivered inside your subscription alongside every other service.
Search is where intent already exists. Our job is to capture it at a cost that makes sense, and to make sure the click lands on a page and an offer that convert. We run Google Ads and Microsoft Advertising across search, shopping, Performance Max and remarketing, with the account structure, negative keywords and bidding strategy rebuilt around your margins.
Because paid search sits in the same team as landing pages, tracking and CRO, the work does not stop at the ad. We fix the page, the form and the conversion signal too.
What the team actually does.
Account architecture
Campaign, ad group and keyword structure designed for control and clean data.
Keyword & intent research
Search terms mapped to funnel stage, margin and the page that should answer them.
Shopping & feed management
Product feed optimisation, Performance Max structure and merchant centre hygiene for e-commerce.
Ad copy & extensions
Continuous testing of headlines, descriptions and assets against real conversion data.
Bidding & budget pacing
Target CPA or ROAS strategies tuned to your economics, with daily pacing.
Conversion tracking
Server-side and enhanced conversions so the algorithm optimises towards revenue, not form fills.
How it runs.
From the first week to the ongoing rhythm.
Audit
Wasted spend, missing negatives, tracking gaps and structure problems, with a rebuild plan.
Rebuild
New structure, conversion signals and landing pages, launched with a testing roadmap.
Optimise weekly
Search term reviews, bid adjustments, ad tests and budget shifts between campaigns.
Scale
Expanding into new keywords, markets and formats only where the unit economics hold.
Who it is for
- E-commerce brands with margin pressure on ROAS
- B2B companies where a qualified lead is worth a lot
- Local and multi-location businesses competing on high-intent searches
What we measure
- Cost per qualified lead or order
- Return on ad spend by campaign
- Impression share on priority terms
- Wasted spend as a share of budget
- Landing page conversion rate
Works well with.
Services that usually run alongside it.
Questions about paid search.
Do you charge a percentage of ad spend?
No. Paid search is delivered within your subscription hours. Your media budget is paid directly to the platforms and stays yours.
How quickly can you take over an existing account?
Usually within the first week: access, tracking checks and an audit come first, then changes are rolled out in an order that does not reset the learning the account already has.
Do you handle Microsoft Ads and Amazon Ads?
Microsoft Ads, yes, and it is often cheap incremental volume. Marketplace advertising such as Amazon is scoped case by case depending on your catalogue.
Ready to talk about paid search?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662