SEO

Technical, on-page, local and international search that compounds month after month.

What it is

Part of Organic & Content. Delivered inside your subscription alongside every other service.

Search is still the largest source of durable, low-cost demand for most businesses, and it rewards patience and rigour over tricks. We run SEO as a programme: technical health first, then content mapped to real search intent, then authority built through content people actually reference.

We cover local SEO for multi-location and service businesses, international and multilingual SEO for brands selling across markets, and app store optimisation for products that live in an app store. Everything is prioritised by expected traffic value, not by what is easiest to report.

What the team actually does.

Technical SEO

Crawlability, indexation, site speed, structured data and the fixes your developers need spelled out.

Keyword & intent mapping

Every target term mapped to a page, a funnel stage and a commercial value.

On-page optimisation

Titles, structure, internal linking and content upgrades on the pages that matter most.

Content for search

Briefs and articles built to rank and to convert, produced with the content team.

Local & international

Business profiles, location pages, hreflang and market-specific keyword research.

Authority building

Digital PR, partnerships and reference-worthy content that earn links honestly.

How it runs.

From the first week to the ongoing rhythm.

1

Technical audit

A prioritised list of what is blocking performance, with effort and impact estimates.

2

Opportunity map

Keywords clustered by intent and value, matched to existing and new pages.

3

Monthly sprints

Fixes, content and links shipped in priority order, tracked in the shared backlog.

4

Measure & expand

Rankings, traffic and conversions reviewed monthly; the map expands into new clusters.

Who it is for

  • Companies over-reliant on paid traffic
  • Businesses with many locations, markets or languages
  • Anyone with a large site whose technical debt is holding rankings back

What we measure

  • Organic sessions and their conversion rate
  • Rankings for commercial keyword clusters
  • Indexed pages versus intended
  • Core Web Vitals and crawl health
  • Organic pipeline or revenue

Questions about seo.

How long until SEO shows results?

Technical fixes can move things within weeks; new content and authority take months. We set expectations per cluster based on your current standing and the competition, and report progress leading indicators long before rankings settle.

Do you write the content too?

Yes. Briefs, drafts, editing and publishing are handled within the subscription. Your experts review anything that needs their knowledge.

Can you work with our developers?

That is the normal setup. Technical recommendations arrive as tickets with clear acceptance criteria. If you have no developers, our web team implements them.

Ready to talk about seo?

Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.

Or call +357 99 222662