Marketing Strategy & Roadmapping
A 90-day plan tied to business goals, rebuilt every quarter.
What it is
Part of Strategy & Leadership. Delivered inside your subscription alongside every other service.
Most marketing problems are prioritisation problems. Budget is spread across channels because they exist, not because the numbers say they should. Our strategy work starts by putting a number on what the business actually needs — pipeline, revenue, retention — and works backwards to the channels, messages and capacity that can plausibly deliver it.
The output is not a deck. It is a live 90-day roadmap in the same backlog your team ships from, with owners, hours and a KPI for every stream. When the quarter ends we look at what moved, what did not, and rebuild the plan from the evidence.
What the team actually does.
Audit & diagnosis
A review of channels, funnel, tracking, creative and spend to find what is leaking and what is working.
Positioning & messaging
Who you are for, what you do differently, and the words that make it obvious.
Channel & budget model
A model that allocates spend and hours to channels by expected return, not habit.
Funnel architecture
How a stranger becomes a customer: stages, content, offers and hand-offs between marketing and sales.
90-day roadmap
A prioritised backlog with owners, hours and KPIs, reviewed weekly and rebuilt quarterly.
KPI framework
A small set of metrics everyone agrees on, and a dashboard where they live.
How it runs.
From the first week to the ongoing rhythm.
Discovery
Stakeholder interviews, data access and a look at everything currently running.
Diagnosis
We map the funnel, benchmark the channels and identify the highest-leverage gaps.
Roadmap
Priorities, sequencing and capacity for the next 90 days, agreed with you.
Operate & revise
The plan lives in the weekly cadence and is rebuilt from results each quarter.
Who it is for
- Companies whose marketing has grown channel by channel without a plan behind it
- Founders who need a marketing lead before they can hire one
- Teams preparing a launch, a new market or a funding round
What we measure
- Pipeline and revenue attributed to marketing
- Cost per qualified lead by channel
- Share of budget in channels with proven return
- Roadmap delivery rate
- Time from idea to shipped
Works well with.
Services that usually run alongside it.
Questions about marketing strategy & roadmapping.
Do we need a strategy engagement before subscribing?
No. Every subscription starts with an audit and a 90-day plan. A dedicated strategy engagement is for teams who want deeper positioning, market or funnel work before committing capacity to execution.
Will you work with a strategy we already have?
Yes. We pressure-test it against your data, keep what holds and flag what does not. You are not paying us to reinvent something that already works.
How is the roadmap kept alive?
It sits in the shared backlog, is reviewed in the weekly meeting and rebuilt at the end of each quarter from the KPI dashboard. It is a working document, not a PDF.
Ready to talk about marketing strategy & roadmapping?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662