Email & Lifecycle Marketing
Automated flows and campaigns that nurture leads and keep customers.
What it is
Part of Organic & Content. Delivered inside your subscription alongside every other service.
Email is the channel you own. No algorithm decides who sees it, and it carries the highest return of any channel for most businesses once the automation is built. We design and run lifecycle programmes — welcome, nurture, onboarding, win-back, post-purchase — on whatever platform you already have, and campaigns that people want to open.
Everything is segmented by behaviour, not just by list, and tested continuously: subject lines, timing, offers and the flow logic itself.
What the team actually does.
Lifecycle mapping
Every moment from sign-up to renewal where an email would help, and what it should say.
Automation flows
Welcome, nurture, abandoned cart, onboarding, upsell and win-back sequences built and maintained.
Campaign production
Newsletters, launches and promotions: strategy, copy, design and send.
Segmentation & personalisation
Behavioural triggers and dynamic content instead of one message for everyone.
Deliverability
Authentication, list hygiene and sending practices so email reaches inboxes.
Testing & reporting
Structured tests on subject, content and timing, reported on revenue rather than opens.
How it runs.
From the first week to the ongoing rhythm.
Audit
Platform, list health, existing flows and revenue per email today.
Map & prioritise
The lifecycle drawn out; flows ranked by expected impact.
Build
Flows and templates built, tested and launched in priority order.
Run & optimise
Campaign calendar, ongoing tests, quarterly flow reviews.
Who it is for
- E-commerce brands with repeat-purchase potential
- SaaS companies with trial and onboarding funnels
- B2B businesses with a long nurture between enquiry and decision
What we measure
- Revenue or pipeline per email sent
- Flow conversion rates by stage
- List growth and unsubscribe rate
- Deliverability and inbox placement
- Customer retention and repeat purchase rate
Works well with.
Services that usually run alongside it.
Questions about email & lifecycle marketing.
Which email platforms do you work with?
The common ones — Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Customer.io, Brevo and others. We recommend a switch only if your platform genuinely cannot do what your lifecycle needs.
How is lifecycle different from a newsletter?
A newsletter is a campaign you send to everyone at once. Lifecycle marketing is automated messaging triggered by what a person does, at the moment it is relevant to them. Most of the return comes from the second.
Can you migrate our lists and flows?
Yes, including the deliverability work needed to warm up a new sending domain so a migration does not hurt inbox placement.
Ready to talk about email & lifecycle marketing?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662