Fractional CMO
Senior marketing leadership by the week, without the executive hire.
What it is
Part of Strategy & Leadership. Delivered inside your subscription alongside every other service.
A fractional CMO gives you someone senior who owns the marketing number, runs the team and speaks to the board — for the days a month you actually need it. It is the difference between a group of specialists doing good work and a marketing function pulling in one direction.
On the Scale and Embedded plans a fractional CMO leads your Convivial team directly. As a standalone engagement, they can lead your in-house team, your other agencies, or both.
What the team actually does.
Marketing ownership
One person accountable for the plan, the budget and the results.
Team leadership
Direction, prioritisation and quality control for in-house staff, agencies and freelancers.
Budget & forecasting
Spend allocation, scenario modelling and the numbers for board and investor updates.
Hiring & structure
Defining roles, interviewing candidates and building the team you will eventually need in-house.
Sales alignment
Shared definitions, hand-offs and pipeline reviews so marketing and sales pull together.
Executive reporting
A monthly narrative of what happened, why, and what changes next.
How it runs.
From the first week to the ongoing rhythm.
Immersion
Two to three weeks inside the business: people, numbers, customers, tooling.
Operating plan
Targets, budget, team structure and the first 90 days, agreed with leadership.
Weekly leadership
Running the cadence: priorities, reviews, unblocking, hiring.
Hand-over or scale
Either building towards a full-time hire or expanding the fractional role as the company grows.
Who it is for
- Scale-ups between their first marketer and their first CMO
- Founders who are still running marketing themselves
- Businesses with several vendors and no one coordinating them
What we measure
- Marketing-sourced pipeline and revenue
- Budget efficiency versus plan
- Team throughput and retention
- Forecast accuracy
- Board-level KPI progress
Works well with.
Services that usually run alongside it.
Questions about fractional cmo.
How many days a month is typical?
It depends on the plan and the stage of the business. We scope it together in the intro call: some clients need two days a month of leadership, others need a near full-time lead for a launch period.
Will the fractional CMO manage our other agencies?
Yes, if you want them to. Coordinating vendors, setting their briefs and holding them to the same KPI dashboard is a large part of the value.
What happens when we hire a full-time CMO?
We help you hire them and hand over a documented operating system: plan, dashboard, processes and vendor relationships. That is a success, not a loss.
Ready to talk about fractional cmo?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662