Exhibitions & Trade Shows
The whole show as one campaign: before, on the stand, and the follow-up that pays for it.
What it is
Part of Exhibitions & Events. Delivered inside your subscription alongside every other service.
An exhibition is often the single largest line in a marketing budget, and the least measured. The stand gets built, business cards get collected, and six weeks later nobody can say what it returned. We run exhibitions as a campaign with three phases that are planned together: the pre-show programme that fills your diary before the doors open, the on-stand experience and lead capture that turns conversations into records, and the post-show sequence that turns records into pipeline. It works the same way for a B2B trade show and a consumer show such as a property or lifestyle fair.
We coordinate with your stand builder and event organiser, produce the creative, run the campaigns, and hand your sales team a follow-up system that is already running while they fly home.
What the team actually does.
Show strategy & selection
Which shows to attend, what to spend, and the objective and target list for each.
Pre-show campaigns
Outreach to target accounts, meeting booking, email and social campaigns, press and speaker slots secured before the show.
Stand creative & messaging
Stand graphics, video loops, handouts and demos designed with your stand builder to say one clear thing.
On-stand lead capture
A capture flow — app, QR, badge scan or form — that records the conversation, qualifies the lead and syncs to your CRM in real time.
Live content
Social coverage, video and interviews produced on the day, plus meeting management and team briefings.
Post-show nurture & reporting
Segmented follow-up sequences live within 24 hours, sales hand-off, and a report on meetings, leads and pipeline per show.
How it runs.
From the first week to the ongoing rhythm.
Twelve weeks out
Objectives, target accounts, stand brief and campaign plan agreed. Speaker slots and press pitched.
Six weeks out
Pre-show outreach live; meetings booked into the show diary; creative and stand assets in production.
Show days
Lead capture running, content produced live, team briefed each morning on who is coming.
After the show
Nurture sequences sent, leads routed to sales, pipeline tracked and the show scored against its objective.
Who it is for
- B2B and industrial companies for whom trade shows are the main sales moment of the year
- Consumer brands, property developers and agencies exhibiting at property shows and consumer fairs
- Companies who exhibit regularly but cannot measure what it returns
What we measure
- Meetings booked before the show
- Qualified leads captured per show day
- Cost per qualified lead versus other channels
- Pipeline and revenue attributed to each show
- Follow-up speed and response rate
Works well with.
Services that usually run alongside it.
Questions about exhibitions & trade shows.
Do you build the stand?
We design the creative, the messaging and the experience, and we work with your stand builder or help you choose one. Construction itself stays with the specialists.
Can you help us decide which shows are worth it?
Yes. We assess shows against your target accounts, the cost per opportunity and what the alternative uses of that budget would return, and we recommend which to keep, add or drop.
How do you capture leads on the stand?
With a flow designed for your team and CRM: usually a lightweight capture app or QR journey that records who the person is, what was discussed and what happens next, syncing live so follow-up starts the same day.
Do you attend the show with us?
When it helps: for content production, capture management and daily team briefings. For smaller shows we prepare everything remotely and support the team live.
Ready to talk about exhibitions & trade shows?
Tell us what you are trying to achieve. We will say honestly whether this is the right lever, and what else it needs around it.
Or call +357 99 222662